Social Media Texts – 7 Tips

Social Media are primarily a visual medium. But behind every meaningful picture, there is a text that f2ulfills what the picture promises. Because no matter how eye-catching a visual may be, something is missing without the right text.

It is all the more important not to neglect the text in the flood of images and videos. While the visual draw attention, the text directs it in the direction you want your audience to go. To help you succeed, we give you 7 tips for simply better social media copy.

7 tips for convincing social media copy

1. This is how the right start for social media posts succeeds

The first sentence has to be convincing. It must be clear within milliseconds that you are providing your target group with relevant information. That the text is really worth reading.
In short: You have to know the needs of your target group and address them meaningfully with the first sentence.

This can be entertaining or serious, narrative or factual. It is simply important that the first sentence is so strong that your target group has no choice but to read the text to the end. So for you: The first sentence of your social media texts is the most important sentence!

2. The golden rule: Social media texts must be short and sweet

Only in exceptional cases will you get your target group to really read long texts. This only works for companies that already have great relevance for their target group because of their mere brand name. For everyone else: write short and crisp. Get your message to the point in 2-3 lines rather than endless paragraphs.

Because most social media blind text longer than 3-4 lines are off anyway. Your valuable text then disappears behind a “show more” button. That may not seem so wild to you – but for users, it has been proven to be a big hurdle.

A famous quote about writing itself is: “Write as long as necessary and as short as possible. ” However, for social media, it has to be somewhat restricted: Keep social media texts as short as possible.

3. Social media texts address people directly

The fact that you have to address people directly if you want to address them is definitely nothing new Understanding. However, there are still far too many social media posts that read like press releases. Reference is made to oneself and one’s own performance is praised over the green clover without picking up the target group directly.

It’s very simple: you, you, you – and the speech is done. If you always write your social media posts directly for your target group, this also means that you only select the content that is suitable for direct addressing. A win-win situation.

4. The right tonality for your social media texts

On social media, one thing applies above all: authenticity. It’s the value your target audience will repay with trust. Accordingly, your tonality should always reflect your company. Nevertheless, the following applies: Especially on social media, the address can and should be a little more informal. If your website is a large-scale company presentation, then social media is the conversation at the bar afterward.

Because what you have to consider: If you move as a company in the social media system, you have to adapt to the local customs. There’s no point in clinging to the previous tonality no matter what – because it can quickly come across as a foreign body on social media. At the same time, it is of course important to continue to present your company core consistently.

You see: Finding the right tonality on social media is a tightrope act. But if you master it, a lot has already been gained.

5. Every post has to be informative or entertaining

Or both? Ideally, your social media texts offer relevant information that is presented in an appealing and entertaining way. But even if you don’t always succeed in the combination: Be sure to question each post with regard to these aspects.

Is your post entertaining? Well! Is it informative? Well! Is he both? Very good! Is he neither? Then you urgently need to go again. Because then it’s not worth the attention lyrically.

6. No social media texts without a call-to-action

Communication on social media is not a one-way street. You can’t just yell into the woods and expect it to succeed. Because all good communication on social media lives from the fact that it is a mutual exchange.

It is all the more important that you promote this exchange. Because comments, likes, and shares are the factors that help your social media posts to be successful. So be sure to request a suitable reaction to your post via call-to-action.

This should of course always match the mood and content of the post. The implementation should be as simple as possible. Depending on how present you are on social media and how loyal your community is, you will also be rewarded with reactions for more difficult calls to action. (e.g. tell your own story, share photos yourself) But even if you just want to hear opinions or link clicks, you have to ask them to do so.

Therefore: Every social media post ends with a call to action. Everyone! So the last sentence of your social media copy is just as important as the first…

7. Social media texts are meant to be fun – so have fun

A large proportion of people use social media in their free time. You are looking for entertainment, interesting information, or just distraction. So social media should do one thing above all: be fun.

If the users want to have fun above all, then you should also have fun in your company. Because social media is a big playground where you can try yourself. Be curious and keen to experiment, test new approaches for your communication, and really let off steam in social media texts. Because then this spark is guaranteed to jump over to your target group.

Checklist: important questions for your social media texts

• Who is the post for? Who exactly is the target group?

• What needs does this target group have? Are these addressed?

• Is the first sentence gripping? Is he dragging into the text?
• What is the purpose of the post?
• Is the text entertaining or informative?

• Are all sentences really necessary? Or can the text be shortened?
• Are you asking for a response? Is there a call to action?
• Can the required reaction be carried out quickly and easily?
• Overall, does the post live up to what the visual promises?

No social media texts without a strategy

Of course, the best social media texts will not bring you any success if they are not embedded in the right strategy. We have already provided you with three important tips for this …