Search Experience Optimization: The Future of SEO is called SXO
Previously, Search Engine Optimization (aka “SEO”) was mostly just keywords, backlinks, and technical SEO. The SEO measures of many agencies consisted of the technical and content optimization of the website with search engines such as Google in focus - and this is often supported by purchased backlinks and hidden text. The aim was to improve the page rank of your own site in search engines. But at least since Google Panda Update (2011), Google wants to live up to its motto “The user comes first, everything else follows automatically.” pursue the so-called Black Hat SEO ) and unusable content. The…