News - Page 43 of 47

Helpful Google Content Update – What You Should Know

Content & Copywriting

With the Helpful Content Update, Google is driving its user-centric approach further ahead, and once again makes SEO professionals around the world sit up and take notice. Because the new update says more clearly than ever what is important to Google. Good rankings are rewarded for content that is created by people for people. The search engine is concerned with the optimal combination of usefulness and user experience. Conversely, this means: Content that is mechanical or created with calculation for the search engine loses visibility. This can even have an impact on all pages of a website, because if Google…

By Ephatech

Data Protection In Social Media Marketing – Guide

Social Media

No later than According to the GDPR, data protection should be a high priority in all companies. For website operators, it has long been standard to integrate a corresponding data protection declaration, imprint, and cookie banner. But it is about social media Marketing, and the subject of data protection is often ignored. According to the GDPR, there is also an obligation to integrate a data protection declaration and to provide information about the collection of personal data. But why is this necessary at all? What does a data protection declaration for social media have to contain and how is it…

By Ephatech

What is SEA? Search Engine Advertising Explained

Business

Online marketing consists of a large number of sub-disciplines. Together they form a big whole and enable your company to grow in a targeted manner and generate profits. One of these disciplines is SEA (search engine advertising). You are constantly confronted with SEA in your everyday life. Almost every Google search will bring you in contact with it. Because for almost every search query, there are companies that place and display ads. Search engine advertising is therefore constantly present. But what exactly is it all about and how does it work? We have summarized everything you need to know. What…

By Ephatech

How to Manage Customer Ratings & Reviews [Tips & Guide]

Business

Why customer reviews are a real opportunity for your business success Customer ratings are not only sales-promoting, but they are also always an opportunity for the company and its employees to develop professionally and personally. Ratings: important for customers and search engines Why are customer reviews so important? To answer this question, you only have to reflect on your own purchasing behavior. What is the first thing you do when you are interested in a product or a company? Right! First of all, they rely on the experiences of other customers and look at how the company is rated online.…

By Ephatech

How to Increase your Reach on Facebook: 9 Tips

Marketing, Social Media

More than 2 billion people already have a Facebook profile and by now, every grandmother and grandfather probably knows about the platform. With such user numbers, it is almost self-explanatory that many companies also want to use Facebook to reach their customers. Unfortunately, despite the immense number of users, it is not always easy to reach large audiences on Facebook. This is not least due to the platform itself, which actively treats company content worse through its algorithm. However, there are many tricks and tweaks on how to stay ahead of the Facebook algorithm and even beat it can use…

By Ephatech

How To Create The Perfect Contact Form – Tips & Guide

Design, Marketing

Anyone who does online marketing also wants visibility of one thing above all: Conversions – whether it’s a purchase, an inquiry, or a subscription to the newsletter. In order to generate this, there are a large number of digital parameters that should be adjusted regularly. One point that many pay little attention to when creating and optimizing their website is the contact form. The fact that such a form enables users to send e-mail messages directly via the relevant page should be incentive enough, many people think. But far from it! In the following article, we will show you how…

By Ephatech

5 Reasons to Have a Business Website

Business, Wordpress

Small or medium-sized companies that operate mainly regionally often believe that having a company website is not necessary. After all, a large part of their clientele is derived from neighborhood discussions, recommendations, or thanks to a good location in the city or in the village. Many hair salons, restaurants, or retail businesses like the nice boutique next door still do not have their own website and thus waste a great deal of potential to attract new customers. We tell you the top reasons why you should have your own website, even if you only have a small business. The essentials…

By Ephatech

How To Create The Perfect Dentist Website [Guide]

Design

There are many dental practices and many more patients. That is why it is essential for every practice to have an internet presence. This is how you stand out from competing medical practices and find new patients more easily. But when it comes to dentistry in particular, it is easy for people to become suspicious and believe that they are paying too much money for their dental health. Anxious patients often do not even dare to make an appointment. A professional website inspires trust and makes it clear that the patients are in good hands with you. If you own…

By Ephatech

Internal links for SEO – What is it?

SEO

If you use links and search engine optimization in one sentence, most people probably think of backlinks – i.e. external links that point to your own site. But there are also other links to consider, namely the links within a website - known as internal links. But what is the difference between backlinks and internal links? What is the best approach to internal links in terms of SEO? And is there a tool that can be used to check or analyze internal links? In this article, we share valuable tips for your site, so that your internal links are also…

By Ephatech

How to Write good Copy for Local SEO – Local SEO-Optimized Writing

Content & Copywriting

How to write good location texts for local SEO? When producing copy feels like assembly line work, you're doing something wrong. In the worst case, you create duplicate content and are banished from the search engine to the back pages, where hardly anyone is ever searching. Each location text has its own justification and above all: its claim to individuality. Find out now what all this brings you from an SEO point of view and how you can write good location texts with simple tricks. The essentials in brief Location texts are important for the local search engine optimization of…