News - Page 43 of 47

What is SEA? Search Engine Advertising Explained

Business

Online marketing consists of a large number of sub-disciplines. Together they form a big whole and enable your company to grow in a targeted manner and generate profits. One of these disciplines is SEA (search engine advertising). You are constantly confronted with SEA in your everyday life. Almost every Google search will bring you in contact with it. Because for almost every search query, there are companies that place and display ads. Search engine advertising is therefore constantly present. But what exactly is it all about and how does it work? We have summarized everything you need to know. What…

By Ephatech

How to Manage Customer Ratings & Reviews [Tips & Guide]

Business

Why customer reviews are a real opportunity for your business success Customer ratings are not only sales-promoting, but they are also always an opportunity for the company and its employees to develop professionally and personally. Ratings: important for customers and search engines Why are customer reviews so important? To answer this question, you only have to reflect on your own purchasing behavior. What is the first thing you do when you are interested in a product or a company? Right! First of all, they rely on the experiences of other customers and look at how the company is rated online.…

By Ephatech

How to Increase your Reach on Facebook: 9 Tips

Marketing, Social Media

More than 2 billion people already have a Facebook profile and by now, every grandmother and grandfather probably knows about the platform. With such user numbers, it is almost self-explanatory that many companies also want to use Facebook to reach their customers. Unfortunately, despite the immense number of users, it is not always easy to reach large audiences on Facebook. This is not least due to the platform itself, which actively treats company content worse through its algorithm. However, there are many tricks and tweaks on how to stay ahead of the Facebook algorithm and even beat it can use…

By Ephatech

How To Create The Perfect Contact Form – Tips & Guide

Design, Marketing

Anyone who does online marketing also wants visibility of one thing above all: Conversions – whether it’s a purchase, an inquiry, or a subscription to the newsletter. In order to generate this, there are a large number of digital parameters that should be adjusted regularly. One point that many pay little attention to when creating and optimizing their website is the contact form. The fact that such a form enables users to send e-mail messages directly via the relevant page should be incentive enough, many people think. But far from it! In the following article, we will show you how…

By Ephatech

5 Reasons to Have a Business Website

Business, Wordpress

Small or medium-sized companies that operate mainly regionally often believe that having a company website is not necessary. After all, a large part of their clientele is derived from neighborhood discussions, recommendations, or thanks to a good location in the city or in the village. Many hair salons, restaurants, or retail businesses like the nice boutique next door still do not have their own website and thus waste a great deal of potential to attract new customers. We tell you the top reasons why you should have your own website, even if you only have a small business. The essentials…

By Ephatech

How To Create The Perfect Dentist Website [Guide]

Design

There are many dental practices and many more patients. That is why it is essential for every practice to have an internet presence. This is how you stand out from competing medical practices and find new patients more easily. But when it comes to dentistry in particular, it is easy for people to become suspicious and believe that they are paying too much money for their dental health. Anxious patients often do not even dare to make an appointment. A professional website inspires trust and makes it clear that the patients are in good hands with you. If you own…

By Ephatech

Internal links for SEO – What is it?

SEO

If you use links and search engine optimization in one sentence, most people probably think of backlinks – i.e. external links that point to your own site. But there are also other links to consider, namely the links within a website - known as internal links. But what is the difference between backlinks and internal links? What is the best approach to internal links in terms of SEO? And is there a tool that can be used to check or analyze internal links? In this article, we share valuable tips for your site, so that your internal links are also…

By Ephatech

How to Write good Copy for Local SEO – Local SEO-Optimized Writing

Content & Copywriting

How to write good location texts for local SEO? When producing copy feels like assembly line work, you're doing something wrong. In the worst case, you create duplicate content and are banished from the search engine to the back pages, where hardly anyone is ever searching. Each location text has its own justification and above all: its claim to individuality. Find out now what all this brings you from an SEO point of view and how you can write good location texts with simple tricks. The essentials in brief Location texts are important for the local search engine optimization of…

By Ephatech

10 Features Every Dentist Website Need to Have

Design

Anyone looking for a dentist these days no longer opens the yellow pages and leafs through the phone book, but starts their search on Google. The search starts online, especially for special dental treatments or treatments for which the patient has to bear the costs themselves at Google. A dentist website is therefore the first and most important basis for being perceived online as a dental practice. In this article you will find out what the perfect dentist website looks like that will help you continuously attract the patients you want. At the end, we also tell you 10 important…

By Ephatech

Search Experience Optimization: The Future of SEO is called SXO

SEO

Previously, Search Engine Optimization (aka “SEO”) was mostly just keywords, backlinks, and technical SEO. The SEO measures of many agencies consisted of the technical and content optimization of the website with search engines such as Google in focus - and this is often supported by purchased backlinks and hidden text. The aim was to improve the page rank of your own site in search engines. But at least since Google Panda Update (2011), Google wants to live up to its motto “The user comes first, everything else follows automatically.” pursue the so-called Black Hat SEO ) and unusable content. The…