News - Page 42 of 47

Recruiting for SMEs with Online Marketing – Complete Guide

Business, Marketing

Almost every small and medium-sized companies know the problem: Filling vacancies is harder than ever. Thanks to a shortage of skilled workers and a working world without borders, the pressure of competition is increasing - and smaller companies face real challenges when it comes to recruiting employees. But don't worry: we'll help you. In this article, you will learn what is important when recruiting for SMEs. We will also give you valuable tips that you can use to recruit employees for your company to be able to win. So vacancies will soon be a thing of the past... What des…

By Ephatech

How Google for Jobs Works – Complete Guide

Business

A good recruiting process is the most important pillar for healthy company growth. After all, qualified specialists and team members who are willing to learn are the greatest capital that companies have. It is accordingly important to establish processes that ensure sustainable employee recruitment. One component of this process is Google for Jobs. Google's job search, integrated into the normal search function, is a useful way to increase the reach of your job offers with relatively little effort. We explain to you what Google for Jobs is all about and how you can make the right adjustments to be successful in…

By Ephatech

Google EAT Principle Explained – Complete Guide

SEO

How great to rank well with your own content? You create content that is as comprehensive as possible that fits the search intent of the target group and delivers qualitatively valuable contributions. It's easy, isn't it? If only it were so clear what is meant by quality in this context. Fortunately, Google tells us what is important in a website. And this is where the EAT principle comes into play... Because the EAT principle is the core factor when it comes to the qualitative evaluation of a website by Google. If you're doing content marketing, then it's imperative that you…

By Ephatech

How to Choose the Right SEO Agency – Tips & Guide

SEO

The market is packed with SEO agencies. Due to the constant growth in spending on online marketing, countless agencies have formed that want to please search engines. This poses a problem for companies without their own marketing department: How do you choose the right SEO agency? First of all: The universally correct agency does not exist. There's not an SEO agency that is right for everyone. After all, successful cooperation is also about communication and the relationship with each other. Just because someone has had a good experience with an agency, it doesn't necessarily mean you will share that experience. Therefore,…

By Ephatech

How Much Does an Online Shop Cost?

Business

Online Shopping is one of the most important parts of the digital world. More than 2 trillion dollars are generated worldwide in e-commerce. There is no doubt: online shops are an ideal means of making money as a company. Because the forecasts look good, the world is becoming more and more digital and that together with the purchasing behavior is increasingly shifting from the shopping streets to the web. However, this also has a consequence: the competition is getting stronger and it is harder to attract attention with a good online shop. Especially new companies often don't even know what…

By Ephatech

How to Integrate Testimonials on Your Website for Increased Profitability

Content & Copywriting, Wordpress

Customer recruits customers: This is the dream of every company. Because nothing is as convincing as the advocacy of a happy target audience. This effect can be achieved on websites with so-called testimonials. But what are testimonials anyway? Where do you get customer testimonials from, how do they work and what is important when integrating them? We explain everything you need to know about the topic. Testimonials: a definition Testimonials are understood in classic advertising (TV spots, etc.) the concrete advocacy for a product or company by a well-known person. The status and notoriety of the person rub off on…

By Ephatech

Simple Tips for Mobile-Friendly Website Content

Content & Copywriting

The digital world never stands still. The options for access and use are constantly changing – and with the requirements placed on online marketing topics. This is also the case when it comes to website content. Because a lot has changed since the websites at the end of the 90s, which were little more than text documents. The smartphone has been the biggest revolution of the past decade. Nowadays, mobile internet use is hard to imagine. So that you too can react successfully to the new user behavior of your target group, we offer you 7 valuable tips for creating…

By Ephatech

How Relevant is your Content? What you Should Know

Content & Copywriting, Marketing

Information is a precious commodity. Fortunately, in the age of digitization and mobile internet, we can access it anytime, anywhere. At the same time, this has also changed the way information is received because we humans are becoming more impatient and want faster and easier access. This results in challenges for your content marketing. If you bore your target group with excessive content, then look for the know-how elsewhere. The quality of your content is correspondingly important - and it is closely related to the information density. What does information density mean and why is it important? Actually, the name…

By Ephatech

Helpful Google Content Update – What You Should Know

Content & Copywriting

With the Helpful Content Update, Google is driving its user-centric approach further ahead, and once again makes SEO professionals around the world sit up and take notice. Because the new update says more clearly than ever what is important to Google. Good rankings are rewarded for content that is created by people for people. The search engine is concerned with the optimal combination of usefulness and user experience. Conversely, this means: Content that is mechanical or created with calculation for the search engine loses visibility. This can even have an impact on all pages of a website, because if Google…

By Ephatech

Data Protection In Social Media Marketing – Guide

Social Media

No later than According to the GDPR, data protection should be a high priority in all companies. For website operators, it has long been standard to integrate a corresponding data protection declaration, imprint, and cookie banner. But it is about social media Marketing, and the subject of data protection is often ignored. According to the GDPR, there is also an obligation to integrate a data protection declaration and to provide information about the collection of personal data. But why is this necessary at all? What does a data protection declaration for social media have to contain and how is it…