News - Page 41 of 47

9 SEO Mistakes That Will Cost You Your Ranking

SEO is a complicated matter even for experienced online marketers. After all, the field combines a large number of factors and is subject to constant change. No wonder that one or the other SEO error creeps in quickly. So that this doesn't happen to you, we have put 9 common SEO errors under the magnifying glass for you to take - and offer you simple solutions to avoid them in the future. This is how your website ranks better! 1. Acting without strategy and planning SEO is not something that you can just do casually can start. It requires planning,…

By Ephatech

How to Optimize Google Snippet: Meta Title & Description

SEO

Small, but oh so important. Google snippets may only consist of a few characters, but they can have a major impact on the success of a website. However, they are often seen as just a tedious little job that people don't pay much attention to. But it's worth taking a closer look! We will explain what Google snippets are, why optimization is worthwhile - and how you can easily do this with 6 tips... What is a Google Snippet? Google snippets are comparable to a book cover. This is the first impression that searchers get from your website in the…

By Ephatech

How To Get More Website Traffic – 11 Best Tips

Content & Copywriting, Marketing, Social Media

The best World's website is useless if it isn't accessed. It is therefore important to regularly check whether the number of hits is high enough. We will explain to you which measures will help you to increase website traffic in a targeted and sustainable manner. Now you could of course throw in: The number of hits is never high enough and should always be higher. But that is only partially true. Because traffic alone does not make you happy. It's all about getting quality traffic from people in your target audience. After all, you don't just want to appeal to…

By Ephatech

7 Tips for your Sitemap – Complete Guide

Content & Copywriting

One good-designed website, you don't even notice how complex it is. Everything feels intuitive and right, the user experience is convincing. This applies to all relevant aspects such as technology, design, and content. When it comes to natural navigation, the website structure plays a special role. But what constitutes a meaningful hierarchy and how do you create a navigation that users like to use? We give you 5 tips for building a clear website structure! What is a website structure? The website structure is a planning document that you create in advance of a launch. This can be a simple…

By Ephatech

Using Stock Photos Correctly: 6 Tips for Better Pictures

Design

Without her online marketing is hardly conceivable: stock photos are playing an increasingly important role in design. No wonder: They are quickly available, easy to use and often offer everything you need. Nevertheless, there are a few things to consider when handling this. Because Stock photo is not the same as Stock Photo. There are big differences in quality and the right choice can have a huge impact on the public image of your company. To ensure that your photos are always spot on, we give you six tips to help you choose. In line with the topic, we have…

By Ephatech

What is content marketing? – Guide

Marketing

Hardly Word is as omnipresent in online marketing as content marketing. Content is sometimes declared king, described as the most important measure, and lifted up as the holy grail. But can content marketing do justice to these laurels? What is it all about? Which goals can be achieved and what is really important if you want to create content successfully in the long term? We give you a deep insight into the world of content! What is content marketing? Content marketing simply translated means as much as content marketing. It is a method that has become increasingly important in online…

By Ephatech

7 Marketing Tips to Get off to a Flying Start in 2023

Business

New year, new luck: The turn of the year and the associated conclusion of the financial year offer a good opportunity to rethink well-known topics. We've prepared seven marketing tips for you that will get you off to a good start in 2023. We wish you every success! Why a new year is always a breeding ground for new ideas Even if the turn of the year does not mean a big change, we have charged it with a certain power over the last centuries. After all, a financial year ends for your company, a line is drawn under it…

By Ephatech

How to Use Meme Marketing on Social Media?

Marketing

Memes are everywhere. One cannot scroll through any social network without being confronted with them. And not without reason: these fast-moving trends in the form of simple visuals are funny, interesting and curious. They're just having fun. The potential of targeted meme marketing is correspondingly large. Because memes are popular. They offer a chance for companies to present themselves as part of the social media culture and at the same time entertain the target group. Provided, of course, that the memes are implemented correctly. In this article, we explain which goals can be achieved with memes, what is important and…

By Ephatech

What Is SEO And How Does It Work? [Guide]

Marketing, SEO

For outsiders, it often seems like magic. Websites inexplicably take off and soar overhead. What seems like an unsolvable mystery to the public has in fact been an important tool in online marketing for a long time. Because SEO is not rocket science at all. It is rather the logical answer to the changed user behavior of the last few years. Because yellow pages & Co. have long been a thing of the past. Instead, thanks to our smartphones, we use a search engine to search for the desired information anytime, anywhere. This opens up completely new opportunities for companies. Because…

By Ephatech

Social Media for SMEs – Tips for Success

Business, Marketing, Social Media

Large companies often have an easy time on social media. On the one hand, they benefit from a well-known and popular brand that attracts people. On the other hand, they have the appropriate budget to invest in creative staff, high-quality production, and purchased reach through sponsored posts. The result: These companies reach many people and make money thus the corresponding commitment in terms of likes, shares, and comments. Small and medium-sized companies can often only dream of such results. Because many SMEs are simply unknown. You work possibly only in a regionally limited area or serve a B2B niche, with…