News - Page 40 of 47

What is an Image film? – Guide

Content & Copywriting

Image films are exciting marketing tools. Through the combination of image, sound, and text, they unfold an effect on your target group that is second to none. However, there is a lot to consider when creating it. Because your image video can only achieve its goal if it is planned and implemented correctly. How does that work? Let us explain to you in a few simple steps … What is an image film? An image film is a video that gives a short and concise portrait of a company, a brand, or a product. This video pursues the goals of…

By Ephatech

Why Keyword Analysis Is Important – Guide

Marketing

"So we'll save ourselves the keyword analysis, we don't need that! " - a sentence that you hear again and again as an agency - and the serious consequences for the entire website project. Because the careful collection of search terms forms the foundation on which the entire website is built. In the following, we would like to explain to you what a keyword analysis is, how it is carried out and what important functions it fulfills... What is keyword analysis? A keyword analysis aims to bundle all relevant search terms on a specific topic. This process gives an overview…

By Ephatech

5 tips for contemporary print advertising – Guide

Marketing

We live in the digital age and not just yesterday. At the latest with smartphones and social media, most people have shifted more and more to the Internet - and with their advertising. Because good marketing picks up the target group where they are. Conversely, does this mean that the time for print advertising is over? We say: No! Because even in 2022 you can attract attention with well-thought-out print advertising. Of course, for many people, the focus is no longer on printed promotional material. This means, on the one hand, that the target group is simply increasing and, on…

By Ephatech

5 Mistakes to Avoid When Creating Content – Guide

Content & Copywriting, Marketing

All of us enjoy consuming social media content. Who hasn't caught themselves just wanting to check Facebook, Instagram or LinkedIn - and suddenly half an hour was gone?! You are not alone in this! People around the world spend almost 2.5 hours a day on social media. This is because the mechanics of social media and good content make us addicted. We want more. The next picture, the next video, the next post. But why is there nothing going on with so many company websites despite these addiction mechanisms? Some company pages seem dead: hardly any likes, few followers, and…

By Ephatech

How to Create Amazing Email Newsletters – 8 Tips

Business, Content & Copywriting, Marketing

E- Mail newsletters are an essential building block in your marketing mix. The subscribers to your newsletter have made a conscious decision to remain in contact with your company. In order for your newsletter to be opened and read, the content must be correct. We give you 8 tips for creating a great newsletter. 1. The first impression: sender, preheader, and subject According to studies by MailChimp and Newsletter2Go, a newsletter is opened by an average of 20 to 25% of the recipients. Sender, Preheader, and Subject. These three pieces of information are displayed as the very first impression in…

By Ephatech

9 Common Website Content Mistakes to Avoid

Content & Copywriting

Content is king! As well-used as that phrase may be, it just doesn’t work without good content. After all, it is the content that causes users to spend countless hours on social media or websites. Because good content is simply addicting. So that your content scores with the addiction factor and engages your target audience, we have compiled the most common mistakes that keep appearing in content creation. This is how you can learn from others' mistakes - and expand the success of your own content! 1. Confusing quantity with quality More is more? Not necessarily. Because just because you publish a…

By Ephatech

Yoast SEO vs Rank Math – Which SEO Plugin is Better?

Content & Copywriting, Marketing

Content Management systems like WordPress thrive on their modular structure. If a function is not included, it can be easily installed via an extension - which makes it very convenient, especially for inexperienced users. This also applies to search engine optimization. In recent years, two SEO plugins have established themselves as solutions: Yoast SEO and Rank Math. The former has been on the market for a decade, the latter just a few years. But how do these extensions differ – and which one is the better choice? We got to the bottom of this question for you... What is an…

By Ephatech

Target Audience Analysis: How to Identify your Target Audience for Online Marketing

Business

At the start of any successful marketing strategy is target audience analysis. Because it doesn't matter whether you want to develop a new product or set up a marketing campaign - without precise knowledge of your target group, all your marketing efforts will be in vain. If you don't know your customers, you can't address them and you'll burn up your marketing budget without real success. Especially in small and medium-sized enterprises, the opinion is: The target group is everyone who has money. However, this attitude means that marketing measures are not tailored to specific people, but are simply placed in…

By Ephatech

Keyword Cannibalism – Complete Guide & How to Avoid it

SEO

Keyword cannibalism can cause significant problems in a page's rankings. But what does keyword cannibalism actually mean? How do you recognize the signs? And above all: What measures must be taken? We explain everything you should know about this topic. What is keyword cannibalism? Keyword cannibalism basically means that several pages of a website compete for the same keyword. It's often talked about when two pages on the same website rank for the same keyword. However, this view falls short. In general, it is not a problem if several pages rank well for the same keyword. Rather, it is always…

By Ephatech

How To Create a Successful Marketing Strategy in 7 Steps – Guide

Marketing, SEO, Social Media

Marketing campaigns are a sensible method to achieve a certain goal by means of targeted measures. However, this only succeeds if the campaign is designed and implemented in a meaningful and target-oriented manner. But what is important and how does it work? We have defined 7 steps for you that will guide you to a successful marketing campaign! 7-step guide to creating marketing campaigns 1. Define a goal Every marketing campaign has a clear goal. If not, then it is doomed to fail. After all, how are potential customers supposed to know what to do with it if they don't…