News - Page 39 of 47

Social Media Texts – 7 Tips

Content & Copywriting, Marketing, Social Media

Social Media are primarily a visual medium. But behind every meaningful picture, there is a text that f2ulfills what the picture promises. Because no matter how eye-catching a visual may be, something is missing without the right text. It is all the more important not to neglect the text in the flood of images and videos. While the visual draw attention, the text directs it in the direction you want your audience to go. To help you succeed, we give you 7 tips for simply better social media copy. 7 tips for convincing social media copy 1. This is how…

By Ephatech

How to Understand Search Intent – Complete Guide

SEO

Today, SEO is no longer just stringing keywords together. Today's route to successful content is: You have to understand the user's search intent. Because only then can you deliver content that convinces interested parties and search engines. But what is that anyway and how do you always hit the core of the search query? We'll explain it to you... What does search intent mean? The search intent, search intention, or searcher's intent designates the intention that searchers have when using a search engine. After all, no one simply visits Google, Bing, and others for no reason. There is always a…

By Ephatech

How To Find The Right Advertising Agency – Guide

Business, SEO, Social Media

According to Statista, There are around 14.000 advertising agencies in the U.S. They all have different focuses and orientations. With so many types of agencies, it's difficult to keep track - because the names are similar, the services are so different. We help you by giving you an overview of the most common agency types. At the same time, you will receive tips on how to find the right service provider for your needs. In short: we comb the sand for you and find real treasures together. Why use an agency at all? Often in small and medium-sized companies, the…

By Ephatech

Easily stream Zoom meetings live

Marketing

Reading time 4 minutes Zoom- Meetings have become an integral part of everyday life at least since the Corona crisis. Whether as a platform for work or for virtual meetings with friends - online meetings are booming. In April 2020, there were around 300 million participations in video conferences via Zoom worldwide every day. From sports events to church services, a wide range of offers takes place on Zoom. This raises a question for companies: How can you get a wider reach with Zoom meetings get? The answer is simple: by giving more people access to the content. This is…

By Ephatech

Why Page Speed Is Important For SEO – Guide

Marketing, SEO

Some time ago Google announced that page speed - the speed of your website - affects your ranking. How quickly your page loads and creates opportunities for interaction becomes a ranking factor that influences your SEO overall. Of course, one question now shoots through your head: What can I do to make my website run faster and rank better? In the following article we give you an overview of the topic of page speed - and show you optimization possibilities! What does page speed mean? Pagespeed describes the speed of a website in terms of its loading time. So it's…

By James Kandu

What Is the Best Free Invoice Generator for Agencies 2023?

General

Do you want to create invoices that have the look and feel of something premium? Have you considered switching from an online invoice generator to a cloud-based one? With so many online invoice generator options, it can be hard to decide which one to use. If you're planning to take that leap, check out these tips to help you choose the best free invoice generators today. Keep reading to learn how to find the best invoicing option for you. How to Look for the Best Free Invoice Generator for Your Business Many free invoice generators are available online, but not…

By Ephatech

What is What is PDCA in Marketing? Complete Guide

Marketing

Marketing is not static, it is constantly in motion. Yesterday's measures may no longer be effective tomorrow and will be outdated the day after tomorrow. It is therefore important to establish a permanent control and optimization process. You can learn a lot from process management. The PDCA cycle model is ideal for establishing your marketing success in the long term. How does it work? Let us explain to you… What is the PDCA cycle? The PDCA cycle describes the continuous process of controlling. It is a four-stage control loop that strives for constant improvement of processes. It consists of the…

By Ephatech

5 Tips for Local SEO – How to Improve Local SEO

SEO

Local Visibility is particularly important for many companies. Because what's the point of being found by people from New York if your own service is only available in Las Vegas? There is a strategic measure to increase your regional visibility: Local SEO. In local search engine optimization, you use all possible resources to best place your company online in the specific region you are operating in. This increases your visibility and thus the number of potential customers. How does it work? In this blog post, we explain to you … What is Local SEO? Local SEO refers to all optimization…

By Ephatech

What is an Image film? – Guide

Content & Copywriting

Image films are exciting marketing tools. Through the combination of image, sound, and text, they unfold an effect on your target group that is second to none. However, there is a lot to consider when creating it. Because your image video can only achieve its goal if it is planned and implemented correctly. How does that work? Let us explain to you in a few simple steps … What is an image film? An image film is a video that gives a short and concise portrait of a company, a brand, or a product. This video pursues the goals of…

By Ephatech

Why Keyword Analysis Is Important – Guide

Marketing

"So we'll save ourselves the keyword analysis, we don't need that! " - a sentence that you hear again and again as an agency - and the serious consequences for the entire website project. Because the careful collection of search terms forms the foundation on which the entire website is built. In the following, we would like to explain to you what a keyword analysis is, how it is carried out and what important functions it fulfills... What is keyword analysis? A keyword analysis aims to bundle all relevant search terms on a specific topic. This process gives an overview…