News - Page 33 of 47

Increasing the Readability of Texts: 11 Easy-to-Implement Tips

Content & Copywriting

The digital world is full of information. Immense amounts of content are produced and played out on the web every day. This leads to an unprecedented competitive situation because the attention span of the target group is constantly shrinking. That's why the readability of your texts plays an important role. Because as soon as a content is difficult to consume, the target group switches off - especially in the case of advertising content, which we only use anyway reluctant to read. Accordingly, it is important not to give away valuable attention and to reward your target group with light text.…

By Ephatech

Facebook Ads – Is it Worth it? 4 Reasons for Facebook Ads

Social Media

Facebook is and will remain one of the largest social networks in the world. According to their own statements, there are an average of two billion users active on the platform every month and each of them is a potential growth for your company. Facebook offers companies many opportunities for advertising and provides all sorts of free tools that allow you to easily place your next ad yourself. Yet How Exactly Does Facebook Ads Work? Why is it worth turning on? And what options do I actually have as an entrepreneur on the platform? Very simple, for many reasons and…

By Ephatech

How to Create the Perfect Landing Page – Tips & Guide

Content & Copywriting

What makes the perfect landing page? Marketers all over the world are asking this question. After all, they all pursue the common goal of working to increase the conversion rate as much as possible. However, this only works if the structure and content are equally convincing. There are a number of approaches that have proven to be particularly beneficial for the conversion rate of landing pages. Below is everything you need to know to plan and optimize your landing page. What is a landing page? - Definition A landing page is a standalone individual page that has a specific goal…

By Ephatech

Social Media Comparison: The 3 Best Networks for Medium-sized Companies!

Social Media

Social networks are an integral part of modern society. They have taken laptops, smartphones, and tablets by storm. According to the current digital report from we are social and Hootsuite, there are currently in Germany 66 million social media users. There are a total average of 6 social media accounts per internet user. Especially as a small and medium-sized company, these numbers and the selection raise the question: Which networks are really worthwhile for me? Our social media comparison provides an overview! Because the networks sometimes differ significantly - and so do their users. Therefore, the right choice of social…

By Ephatech

Which Content Management System Should I Choose?

Content & Copywriting

Content Management systems are a dime a dozen. But just as one grain of sand is not the same under the microscope, there are big differences between the CMS. You have to look closely to spot them. This is important because the choice of your system will have a long-term impact on your website. After all, a system change always involves a great deal of effort, which is why companies usually remain loyal to a content management system. So that you can make the right choice for you, we are happy to offer you assistance. Because with the right questions…

By Ephatech

These Google Updates will Affect Your Rankings in 2023

SEO

What do Google -Updates have in common with the tax? They come reliably every year - and often bring helplessness with them. Because especially for people who are not deeply rooted in the topic of SEO, the changes are often difficult to understand. All you really want to know is why the rankings have collapsed - and what you can do about it... We create an overview and take a look at the most important Google updates of the past year. Along the way, we'll explain what the changes mean, how they'll affect your website, and what you can do…

By James Kandu

What is Keyword Difficulty in SEO: Detailed Guide 2023

SEO

Today we will discuss What is keyword difficulty. When we talk about how hard it is to put a certain phrase in a certain place in the market, we are talking about its competitors. Instead, the number of web pages and blogs that compete for the same keywords makes it much more difficult for us to rank well in Google for these terms. Some SEO tools, which can be more or less technical, can be used to figure out what's going on. This essay will show us how we will be able to tell different kinds of problems with keywords,…

By James Kandu

What is SEO Article Writing – Brief Guide 2023

Content & Copywriting

Today we will discuss What is SEO Article Writing and how you can write winning articles. One of the most repetitive maxims in recent years in the world of search engine optimization is: Content is king. And that is, after an era in which links were the main focus when it came to improving positioning, Google was slowly relegating content. Thus, when performing SEO optimization of a web page, it is not enough to take into account external factors of SEO of the page - such as link building, or important SEO On-Page factors - to develop a proper structure.…

By Ephatech

What Freedom is Exercised by Writing a Newspaper Article?

Content & Copywriting

For those who are dedicated to writing or journalism, What freedom is exercised by writing a newspaper article. One of the most complex tasks is to write a good newspaper article. Knowing how to tell a story is important to get the reader's attention. Want to know how to write a newspaper article? Keep reading and discover the keys to being able to do it successfully. As part of this course, you will learn the simple rules that you need to follow when writing a newspaper piece. Even though journalism is a job that requires a lot of knowledge about…

By James Kandu

Off Page SEO Guide For Beginners In 2023

SEO

So today we will discuss Off Page SEO Guide For Beginners. Modern digital marketing goes along with the websites’ promotion and SEO is definitely an integral part of this process. To reach the desired goals, SEO experts should apply well-thought-out and efficient strategies. Overall, there are two large categories involving on-page SEO and off-page SEO activities. The last one includes aspects connected with gaining online visibility and operations performed outside of the website for boosting site rankings on the SERPs. In short, all these actions call for off-site SEO. Besides, if you are just starting your web resource from scratch…