News - Page 32 of 47

7 Easy Steps to Develop Tonality in Marketing

Marketing

The sound makes the music – as in the concert hall, so also in marketing. Because the tonality of your company largely determines how it is perceived by your target group. This perception is immensely important when it comes to issues such as brand awareness, image, customer loyalty, and simple sales. It is accordingly important that you actively deal with the topic of tonality. This is the only way to ensure that your company really addresses the target group. We explain to you what you have to pay attention to. What does tonality mean? The term tonality actually comes from…

By Ephatech

How to Write Better Texts – Improve your Writing Tips & Guide

Content & Copywriting

What about the text that needs to be written? The intern can write on the side. That goes fast! Of course, you can see it that way. Then you give away immense potential. Because well-written texts make the difference between no interest and a won conversion. Poor texts, on the other hand, ensure that your content is simply scrolled over. But how do you write amazing texts? How do you create content that captivates, engages, and inspires from mere words? In this article, we give you 9 tips for writing better texts. What is the difference between texts and writing?…

By Ephatech

What are LSI Keywords? Complete Guide

SEO

In the world of SEO (Search Engine Optimization), there are countless aspects that you need to consider. In addition to technical requirements, keywords still play a major role. These come in different forms, e.g. long-term keywords or short-term keywords. One topic that is hotly debated in this context is the so-called LSI keywords. But what does LSI actually mean? How did LSI keywords work and does the approach associated with them still make sense today? We'll give you the answers! LSI keywords: a simple definition LSI stands for Latent Semantic Indexing. The term comes from mathematics and is actually a…

By Ephatech

How to Write Product Descriptions for your Website [Optimize Product Descriptions]

Content & Copywriting

The salesmen of your website are your product descriptions. Because while the staff provides convincing reasons to buy when visiting a physical store, the product description must do this on an online store. It is therefore particularly important to give this topic sufficient time when creating the shop and pay attention. After all, this virtual sales talk ultimately decides whether your product will be bought - or not. We will explain how to present your products in the best possible way and how to create sales-boosting product detail pages. In 7 very simple steps, you can go from mere product…

By Ephatech

How to Improve Website User Experience – 5 Simple Tips

Business, Wordpress

The user experience is a crucial aspect of the success of any website. What at first glance seems like mere marketing talk, however, gets to the point of what is important in online marketing these days. Because the user experience is now the top priority. All measures must be geared precisely to the target group in order to be able to have a real impact. Of course, this also applies to your website. We will explain to you what the user experience is all about and how you can optimize your website accordingly. What does user experience mean? The term…

By Ephatech

How do I Find Good Keywords for SEO? [SEO Keyword Research]

SEO

Is your company website professional and an absolute eye-catcher - but also lonely because nobody can find it on the Internet? No wonder the page sits idle with low rankings on Google, where no one ever searches for it. With the right key terms, also known as keywords, you can change this situation and bring your website to the top of the list of results. But how do you actually find good keywords for your own website? We give you the most important tips. Short Summary Each subpage of your website needs its own focus keyword. The focus keyword gets…

By Ephatech

Recruiting via LinkedIn: How to use LinkedIn to Recruit Staff

Business

Great employees are still a top priority for companies. After all, highly qualified employees are the most valuable asset a company has. However, the digitally networked world has meant that the competition for such employees is increasing. After all, there are simply more companies available as potential employers. Therefore, new paths must be taken in the area of human resources in order to position one's own company better. One of them is recruiting via LinkedIn. But how does it work and why LinkedIn at all? Why LinkedIn is great for recruiting As a business network, LinkedIn's main purpose is to…

By Ephatech

Do I need SEO for my Online Shop? Why SEO is Important in E-Commerce

SEO

E-Commerce is booming. According to Statista in 2022, around 1/3 of shopped online monthly or more frequently alone – and the trend is rising. In comparison, only 1/5 of respondents said they never shop online. Whenever possible, it is therefore worthwhile for companies to offer products or services in shop systems. This trend towards online shopping also has a disadvantage for shop operators: The competitive situation is becoming increasingly difficult. Newcomers in particular often have problems getting their e-commerce business noticed. A possible answer to this problem is provided by SEO for online shops. SEO?! Yes, you read it right!…

By Ephatech

9 SEO Myths You Should Avoid – Tips & Guide

SEO

SEO is a complex field about which there is a corresponding amount of knowledge in circulation. However, since this marketing area is constantly changing, it can happen that knowledge from the past suddenly no longer applies. However, some of them persist - we are talking about SEO myths. So these SEO myths usually stem from measures taken in the past that were correct. In part, however, they also arise from misconceptions. It is therefore important to identify them - so that you do not get bogged down in outdated or incorrect measures. We tracked down 9 SEO myths that you…

By Ephatech

3 Core Factors of Design: Order, Contrast & Reduction

Design

When designing marketing measures such as campaigns, websites, or flyers, decision-makers are often faced with a problem: design decisions are judged too subjectively. This is simply because there is often a lack of know-how, which successful design for clear communication constitutes. Instead, decisions are made according to one's own feelings - not always to the success of the marketing measure. A principle from a book by Tom Moog, which we like to call the triumvirate of design, provides a remedy designate: order, contrast & reduction. These three factors form the classical-artistic triad. They complement each other perfectly. You condition yourself.…