News - Page 31 of 47

What Makes a Good Logo? How to Create a Logo [Tips & Guide]

Business

The right logo is an important part of your company's public image. Properly implemented and placed, logos can turn a company into a real brand, and create an identity that will be remembered by your target audience. Think of the signature Nike swoosh, the famous bitten apple, or the curved M over fast-food restaurants. But how is it possible to design a logo that identifies the company so to the point it can stand on its own? We explain the procedure for logo development and what is important for a good company logo. The approach to logo designing: ask the right…

By Ephatech

How to Succeed with Google Rich Snippets for SEO

SEO

If you want to be successful with search engine optimization, or SEO for short, the aim of ranking well in the organic search results and be as visible as possible. It's not just about appearing high in the SERPs, but also about how much space you take up there. A great way to spread your web content in the search results and thus attract the attention of users and users to attract are so-called rich snippets. What are Google Rich Snippets? Unlike regular Google snippets, rich snippets offer an added value of information and are more visually appealing in design. Examples…

By Ephatech

How Google Search Results Have Changed Over Time – What you Should Know

SEO

Google page 1 – how has it changed over time? The search results on google.com are constantly changing, but the goal has always remained the same: display the most relevant search results. But over time, the information needs of Google users changed and so google.com had to or has to adapt to them again and again. The following is a brief synopsis of the history of Google results listings from yesterday and today, as well as a brief explanation of what you see on the results page to better understand google.com. Always showing the best results for users has always…

By Ephatech

Why Community Management is Important for Businesses [Complete Guide]

Business, Social Media

The fact that Social Media is an important part of any marketing strategy is hardly news for any company. After all, even small businesses like local bakeries are now running their own social media presence. However, one point is often neglected: community management. Because social media is used again and again like classic advertising channels, namely as a one-way street from companies to interested parties. The real power of social media lies in the exact opposite: in the opportunity for exchange. We explain why this exchange is so important - and how you can improve your community management! What does…

By Ephatech

How to Get More Newsletter Subscribers [Best Tips & Guide]

Business, Content & Copywriting

Whether for notification of new company information, as teasers for articles on your company blog or to tell your customers about interesting offers – you can reach them with a newsletter of potentially interested customers targeted, fast, and above all almost free of charge. So that the effort of creating it is not in vain, you would of course also want to reach an attractive number of subscribers. The following 8 practical tips should help you to get more newsletter subscribers. How to get more newsletter subscribers - 8 tips 1. Match the design to the brand/company Regardless of whether you…

By Ephatech

Why you Should Create your own Podcast and How – [Podcast for Businesses]

Business, Content & Copywriting

Since numerous streaming services have been established, the demand for high-quality audio podcasts has been increasing. That is why various companies have now recognized the potential of these modern content formats. They offer a high level of comfort. About 24 percent of all people worldwide listen to podcasts regularly and this number is consistently increasing. This way, everyone can find out what's new on the bus on the way to work or while relaxing in the evening. The biggest advantage is that the content is available anytime, anywhere. The content can be called up with appropriate end devices such as…

By Ephatech

Local SEO for Restaurants – Complete Guide

SEO

If you're running a local business, local SEO is extremely valuable for increasing awareness and getting more customers. If you are on the first Google page, you will be found. Find out what's behind it and how local SEO works for restaurants! Local SEO for restaurants Local SEO stands for optimizing your website so that it appears first in local searches in Google. To succeed, your website must be attractive and informative. It should therefore provide all the important information at a glance and at the same time make you want to visit your restaurant. For search queries, it is…

By Ephatech

Benefits of Content Diversity for SEO – Complete Guide

Content & Copywriting, SEO

Content Management systems offer countless opportunities to prepare content in an exciting way. Nevertheless, there are still enough sites on the Internet that are boring and don't appeal to the target audience. This has a deterrent effect on users - and is ultimately reflected in poorer SEO rankings. Because the magic word these days is: Diversity of Content. If you want to operate a successful and well-ranked website, you cannot avoid an appealing content design. After all, the user experience is more important than ever. But what exactly does the diversity of content mean and what do you have to…

By Ephatech

Online Marketing Agency or In-House Marketing? Pros and Cons

Business

It's a fact that your business needs marketing to stay competitive. You need to differentiate yourself on the market from the competition to stand out. Given the wealth of new content and advertising strategies on the Internet, it is obvious that there is nothing to object to. This fierce competition is a major challenge, especially for smaller companies. Without a professional marketing strategy, your company will sooner or later become invisible in the digital market. Much more important however is the question of whether you do your marketing measures in-house, i.e. within your company, and set up a marketing department,…

By Ephatech

What Can you Learn From Supermarkets for Your URL Structure?

Marketing

What have Supermarkets and URL structures in common? Well, at first glance, the issues are miles apart. On the one hand the retail trade with full shelves, on the other hand, the structure of a digital company presence. But if you take a closer look, then there are some overlaps. Finally, for supermarkets as well as for the URL structure, topics such as user guidance, organization, and order are of great importance. We even go so far as to say: If you base your URL structure on the supermarket principle, you will build a meaningful website for users and search…