How to write good location texts for local SEO?
When producing copy feels like assembly line work, you’re doing something wrong. In the worst case, you create duplicate content and are banished from the search engine to the back pages, where hardly anyone is ever searching.
Each location text has its own justification and above all: its claim to individuality. Find out now what all this brings you from an SEO point of view and how you can write good location texts with simple tricks.
The essentials in brief
- Location texts are important for the local search engine optimization of your website.
- Location texts increase the discoverability of individual branches in Google search.
- Location texts must always be related to the region and the respective location.
What is location text?
If you have a business with multiple branches, then location copy is an important part of your SEO strategy. More specifically, this is local search engine optimization. This means: Each of your locations will have its own website text that reflects the individual offer and the regional characteristics.
What does a location text do?
As soon as an online user enters a term into the search engine, Google tries to display local results that are as relevant as possible. For example, if the search term is “Dentist Los Angeles”, Google will only show dentists in Los Angeles.
This is even possible if users only enter the search term “dentist” in the search bar. Because based on the IP address and the Google profile of the user, the search engine can find out which practices are in the immediate vicinity and match the search. A location text that combines local search terms (“service + city”) accordingly increases the chances for your company to be listed at the top of the search results.
How do you write a good location text?
You can recognize a good location text by two characteristics:
- Relation to the respective region
- Relation to the respective location
Establish reference to the region
Google is now very difficult to trick, so you should not even try it and rather create individual texts for each region. Describe in detail the respective city in which your branch is located and go into the location and special features of the region. Ask yourself: what makes the city special? Which local focal points can you highlight in the text?
Establish a reference to the location
Not only do the regions of your branches differ from each other, but also the branches themselves. Explain to the potential customers from the region which special features this location, in particular, has and to what extent the local services differ from those of the other branches.
Perhaps you offer an exclusive service at your location in XY that does not exist in other regions? Last but not least, the respective contact details should not be missing. These include:
- Contact person at the respective location
- Phone number and email address
- Address and directions
- Opening hours
A Must for Local SEO: Business Books
In addition to local location texts, you should also enter your branches in the most important online business directories. Because Google not only plays your website in the organic, i.e. the unpaid search results but also displays it in the local listings, also known as Local search.
Therefore, you should make sure that each of your branches has its own entry in Google My Business and other directories. We would be happy to advise you on the most important business directories or take over the entire listing for your company.
