You’ve put together great content for your customers, but nobody subscribes to your emails. We know that can be very frustrating. Don’t worry, you are not alone. Many newsletters share this fate. But there is hope, It only takes simple adjustments to your website to turn visitors into newsletter subscribers. We will explain to you how you can continuously increase your reach and always win new newsletter subscribers!
You can win newsletter subscribers for good reasons!
A newsletter is not an end in itself. No one will subscribe just to subscribe. Instead, interested parties meet them with skepticism at first. As always in marketing, you need to communicate a clear benefit.
Visitors to your website must be clearly aware of the added value that newsletter subscribers bring to them will.
Always ask yourself the question: How will my customers benefit from this?
And, above all: Keep this promise. Because in order to bind people to your company and make them curious about every further newsletter, you really have to deliver this added value.
You can do this by offering your newsletter subscribers exclusive offers and content.
Attract potential subscribers with:
- Interesting texts
- Exciting pictures
- Revealing Videos
- Free E-Books
- Attractive discounts
- Helpful Coupons
- Information on special and/or exclusive offers
- Entertaining sweepstakes
- other exclusive content
So when your subscription numbers stagnate, it’s often because the benefits aren’t clearly communicated. Think from the perspective of your visitors. This quickly leads to questions like:
- Is the information in the newsletter really relevant to me?
- Is it worth entering my email address?
- Will I get a reward for signing up?
- How often do I receive the mailings?
- Can I get “out of the number” without any problems? Can I just unsubscribe?
- Are the data protection requirements complied with?
Provide an adequate answer to all these questions! This is the only way you can win new newsletter subscribers!
The Tom Sawyer Effect
Remember Mark Twain’s bright hero Tom Sawyer? After Aunt Polly has ordered him to paint the whole long garden fence, he has an idea: he stages the painting of the fence as if it were an exclusive occupation reserved for only him.
The math works: His friends are queuing up and offering him all sorts of presents, only to be allowed to paint a small part of the fence.
Use this effect in your e-mail marketing: give your website visitors the feeling that they are missing out on something if they use the Do not tick the checkbox.
You can do this if you take the previous tips to heart. Because you only create this great need if you provide really good reasons.
The sign-up field
Can’t find the sign-up box? This is not how you get newsletter subscribers!
Often a big problem: Many website operators place the sign-up field for their newsletter in the footer. There it ekes out an existence that is often overlooked, like the footnotes of scientists.
The registration form quickly has the same effect as the small print, which one just likes to ignore. Newsletters often fail because the registration form is simply overlooked or at least considered unimportant.
You can do better than that! For the sign-up field, choose a context in which visitors will find your website useful and valuable. This happens, for example, in the context of an interesting article or with an in-depth product description.
Please note that readers do not have to scroll to get to the newsletter registration! The more eye-catching the prompt, the more likely it will “click”!
So give your sign-up box a prominent place. This is the only way to suggest that you consider your e-mails to be important. This is then also received by the target group – and is reflected in the fact that you gain new newsletter subscribers!
The chilling nonsense “newsletter”
It’s fascinating: ( Almost everyone wants news, but hardly anyone is interested in a newsletter. A funny situation, isn’t it?
For some reason, the word newsletter seems off-putting to potential subscribers. Above all, it has a deterrent effect on the e-mail inbox and ensures that people unsubscribe quickly.
Because the subscribers you gain have to be kept. In return, assure your readers in the title that you will keep your promises in relation to the newsletter.
Highlight content right in the title:
- Valuable tips and tricks
- Your weekly styling guide
- Destination of the Month
In short: The title must summarize the added value of the email. And you have to prove this again with every e-mail. This is the only way to bind newsletter subscribers to you …
Your starting signal for more newsletter subscribers!
If you follow these tips, you optimize the subscription process – and you can win new newsletter subscribers! Of course, this support is not a panacea. Because there are many other points that determine the success of your newsletter. But that’s another topic …
