SEO

Small, but oh so important. Google snippets may only consist of a few characters, but they can have a major impact on the success of a website. However, they are often seen as just a tedious little job that people don't pay much attention to. But it's worth taking a closer look! We will explain what Google snippets are, why optimization is worthwhile - and how you can easily do this with 6 tips... What is a Google Snippet? Google snippets are comparable to a book cover. This is the first impression that searchers get from your website in the…

How great to rank well with your own content? You create content that is as comprehensive as possible that fits the search intent of the target group and delivers qualitatively valuable contributions. It's easy, isn't it? If only it were so clear what is meant by quality in this context. Fortunately, Google tells us what is important in a website. And this is where the EAT principle comes into play... Because the EAT principle is the core factor when it comes to the qualitative evaluation of a website by Google. If you're doing content marketing, then it's imperative that you…

The market is packed with SEO agencies. Due to the constant growth in spending on online marketing, countless agencies have formed that want to please search engines. This poses a problem for companies without their own marketing department: How do you choose the right SEO agency? First of all: The universally correct agency does not exist. There's not an SEO agency that is right for everyone. After all, successful cooperation is also about communication and the relationship with each other. Just because someone has had a good experience with an agency, it doesn't necessarily mean you will share that experience. Therefore,…

If you use links and search engine optimization in one sentence, most people probably think of backlinks – i.e. external links that point to your own site. But there are also other links to consider, namely the links within a website - known as internal links. But what is the difference between backlinks and internal links? What is the best approach to internal links in terms of SEO? And is there a tool that can be used to check or analyze internal links? In this article, we share valuable tips for your site, so that your internal links are also…

Previously, Search Engine Optimization (aka “SEO”) was mostly just keywords, backlinks, and technical SEO. The SEO measures of many agencies consisted of the technical and content optimization of the website with search engines such as Google in focus - and this is often supported by purchased backlinks and hidden text. The aim was to improve the page rank of your own site in search engines. But at least since Google Panda Update (2011), Google wants to live up to its motto “The user comes first, everything else follows automatically.” pursue the so-called Black Hat SEO ) and unusable content. The…

Today we will discuss how to rank for featured snippets. It isn't just you who is hurt by this. SEO is becoming more difficult, which makes it more difficult for people. It's not just that all of the small fruit has been broken. It's also important to note that the game's rules are always changing, so Google's top 10 blue links don't get as much organic traffic as they used to. if you don't stay with SEO, you'll quickly fall behind The thing must always change if it wants to live, not just live for a short time. Google's highlighted…