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Social Media for SMEs – Tips for Success
Large companies often have an easy time on social media. On the one hand, they benefit from a well-known and popular brand that attracts people. On the other hand, they have the appropriate budget to invest in creative staff, high-quality production, and purchased reach through sponsored posts. The result: These companies reach many people and make money thus the corresponding commitment in terms of likes, shares, and comments. Small and medium-sized companies can often only dream of such results. Because many SMEs are simply unknown. You work possibly only in a regionally limited area or serve a B2B niche, with…