Marketing

We live in the digital age and not just yesterday. At the latest with smartphones and social media, most people have shifted more and more to the Internet - and with their advertising. Because good marketing picks up the target group where they are. Conversely, does this mean that the time for print advertising is over? We say: No! Because even in 2022 you can attract attention with well-thought-out print advertising. Of course, for many people, the focus is no longer on printed promotional material. This means, on the one hand, that the target group is simply increasing and, on…

Hardly Word is as omnipresent in online marketing as content marketing. Content is sometimes declared king, described as the most important measure, and lifted up as the holy grail. But can content marketing do justice to these laurels? What is it all about? Which goals can be achieved and what is really important if you want to create content successfully in the long term? We give you a deep insight into the world of content! What is content marketing? Content marketing simply translated means as much as content marketing. It is a method that has become increasingly important in online…

Memes are everywhere. One cannot scroll through any social network without being confronted with them. And not without reason: these fast-moving trends in the form of simple visuals are funny, interesting and curious. They're just having fun. The potential of targeted meme marketing is correspondingly large. Because memes are popular. They offer a chance for companies to present themselves as part of the social media culture and at the same time entertain the target group. Provided, of course, that the memes are implemented correctly. In this article, we explain which goals can be achieved with memes, what is important and…