Marketing

You've put together great content for your customers, but nobody subscribes to your emails. We know that can be very frustrating. Don't worry, you are not alone. Many newsletters share this fate. But there is hope, It only takes simple adjustments to your website to turn visitors into newsletter subscribers. We will explain to you how you can continuously increase your reach and always win new newsletter subscribers! You can win newsletter subscribers for good reasons! A newsletter is not an end in itself. No one will subscribe just to subscribe. Instead, interested parties meet them with skepticism at first.…

The AIDA principle is a well-known marketing principle that has been used successfully for a long time. It is well suited for implementing various marketing measures in a targeted manner. The complete sales funnel can be mapped using the four stages of the AIDA principle. So this is a good option for you to build effective measures for customer acquisition. We explain what AIDA stands for, and what this formula is all about and give you examples of how successful sales funnels can be designed using the theory. What are a sales funnel? A sales Funnel is a customer-centric marketing…

Right place, wrong time – that has certainly happened to everyone, right? Do not you believe? Then take a look at the evaluations of your newsletter. Countless mailings are sent to the mailbox every day because the newsletter was not sent at the right time. Often the emails get lost in the flood of messages - or are simply quickly deleted due to stress. This must not happen to you! After all, you have already invested a lot of time in creating the content, which should of course pay off. In order for your mailing to be opened, you must…

The digital advertising market is booming. Thanks to social media, SEO, and other digital marketing strategies, advertising expenditure in the digital sector is constantly increasing. No wonder: our living environment is increasingly taking place online, so it is only logical that advertising follows its target group. Nevertheless, the brave, Gallic village sticks to the credo: Print is not dead. But do printed matter and offline marketing really still have a future? What does print marketing include? Basically, the term print marketing, also known as print advertising, includes all marketing measures that are printed on paper. Specifically, this includes the following…

Marketing is not static, it is constantly in motion. Yesterday's measures may no longer be effective tomorrow and will be outdated the day after tomorrow. It is therefore important to establish a permanent control and optimization process. You can learn a lot from process management. The PDCA cycle model is ideal for establishing your marketing success in the long term. How does it work? Let us explain to you… What is the PDCA cycle? The PDCA cycle describes the continuous process of controlling. It is a four-stage control loop that strives for constant improvement of processes. It consists of the…