
Great marketing strategies to learn from the iGaming industry
Few sectors can hold a candle to the gambling industry regarding innovation and marketing strategy. For nearly 100 years, since Las Vegas became a viable vacation destination for many people, this kickstarted a trend where innovators used the money generated to cycle back into research and development. Regardless of your industry, ensuring that you reroute at least some profit into long-term prospects is never a bad idea. A surprising number of old, proven marketing strategies continue to help businesses thrive online, but they aren't necessarily new ideas. They've just been successfully adapted for a 21st century digital audience. Now that…