Content & Copywriting Archives - Page 5 of 6

How to Create Amazing Email Newsletters – 8 Tips

Business, Content & Copywriting, Marketing

E- Mail newsletters are an essential building block in your marketing mix. The subscribers to your newsletter have made a conscious decision to remain in contact with your company. In order for your newsletter to be opened and read, the content must be correct. We give you 8 tips for creating a great newsletter. 1. The first impression: sender, preheader, and subject According to studies by MailChimp and Newsletter2Go, a newsletter is opened by an average of 20 to 25% of the recipients. Sender, Preheader, and Subject. These three pieces of information are displayed as the very first impression in…

By Ephatech

9 Common Website Content Mistakes to Avoid

Content & Copywriting

Content is king! As well-used as that phrase may be, it just doesn’t work without good content. After all, it is the content that causes users to spend countless hours on social media or websites. Because good content is simply addicting. So that your content scores with the addiction factor and engages your target audience, we have compiled the most common mistakes that keep appearing in content creation. This is how you can learn from others' mistakes - and expand the success of your own content! 1. Confusing quantity with quality More is more? Not necessarily. Because just because you publish a…

By Ephatech

Yoast SEO vs Rank Math – Which SEO Plugin is Better?

Content & Copywriting, Marketing

Content Management systems like WordPress thrive on their modular structure. If a function is not included, it can be easily installed via an extension - which makes it very convenient, especially for inexperienced users. This also applies to search engine optimization. In recent years, two SEO plugins have established themselves as solutions: Yoast SEO and Rank Math. The former has been on the market for a decade, the latter just a few years. But how do these extensions differ – and which one is the better choice? We got to the bottom of this question for you... What is an…

By Ephatech

9 SEO Mistakes That Will Cost You Your Ranking

Content & Copywriting, Marketing, SEO

SEO is a complicated matter even for experienced online marketers. After all, the field combines a large number of factors and is subject to constant change. No wonder that one or the other SEO error creeps in quickly. So that this doesn't happen to you, we have put 9 common SEO errors under the magnifying glass for you to take - and offer you simple solutions to avoid them in the future. This is how your website ranks better! 1. Acting without strategy and planning SEO is not something that you can just do casually can start. It requires planning,…

By Ephatech

How To Get More Website Traffic – 11 Best Tips

Content & Copywriting, Marketing, Social Media

The best World's website is useless if it isn't accessed. It is therefore important to regularly check whether the number of hits is high enough. We will explain to you which measures will help you to increase website traffic in a targeted and sustainable manner. Now you could of course throw in: The number of hits is never high enough and should always be higher. But that is only partially true. Because traffic alone does not make you happy. It's all about getting quality traffic from people in your target audience. After all, you don't just want to appeal to…

By Ephatech

7 Tips for your Sitemap – Complete Guide

Content & Copywriting

One good-designed website, you don't even notice how complex it is. Everything feels intuitive and right, the user experience is convincing. This applies to all relevant aspects such as technology, design, and content. When it comes to natural navigation, the website structure plays a special role. But what constitutes a meaningful hierarchy and how do you create a navigation that users like to use? We give you 5 tips for building a clear website structure! What is a website structure? The website structure is a planning document that you create in advance of a launch. This can be a simple…

By Ephatech

How to Integrate Testimonials on Your Website for Increased Profitability

Content & Copywriting, Wordpress

Customer recruits customers: This is the dream of every company. Because nothing is as convincing as the advocacy of a happy target audience. This effect can be achieved on websites with so-called testimonials. But what are testimonials anyway? Where do you get customer testimonials from, how do they work and what is important when integrating them? We explain everything you need to know about the topic. Testimonials: a definition Testimonials are understood in classic advertising (TV spots, etc.) the concrete advocacy for a product or company by a well-known person. The status and notoriety of the person rub off on…

By Ephatech

Simple Tips for Mobile-Friendly Website Content

Content & Copywriting

The digital world never stands still. The options for access and use are constantly changing – and with the requirements placed on online marketing topics. This is also the case when it comes to website content. Because a lot has changed since the websites at the end of the 90s, which were little more than text documents. The smartphone has been the biggest revolution of the past decade. Nowadays, mobile internet use is hard to imagine. So that you too can react successfully to the new user behavior of your target group, we offer you 7 valuable tips for creating…

By Ephatech

How Relevant is your Content? What you Should Know

Content & Copywriting, Marketing

Information is a precious commodity. Fortunately, in the age of digitization and mobile internet, we can access it anytime, anywhere. At the same time, this has also changed the way information is received because we humans are becoming more impatient and want faster and easier access. This results in challenges for your content marketing. If you bore your target group with excessive content, then look for the know-how elsewhere. The quality of your content is correspondingly important - and it is closely related to the information density. What does information density mean and why is it important? Actually, the name…

By Ephatech

Helpful Google Content Update – What You Should Know

Content & Copywriting

With the Helpful Content Update, Google is driving its user-centric approach further ahead, and once again makes SEO professionals around the world sit up and take notice. Because the new update says more clearly than ever what is important to Google. Good rankings are rewarded for content that is created by people for people. The search engine is concerned with the optimal combination of usefulness and user experience. Conversely, this means: Content that is mechanical or created with calculation for the search engine loses visibility. This can even have an impact on all pages of a website, because if Google…