Content & Copywriting

Content Marketing is a never-ending process. After all, content that is still up-to-date today may be outdated tomorrow and will completely fail in performance the day after tomorrow. It is therefore important to regularly review existing articles. A content audit is suitable for this. This major evaluation will help you to identify the potential for optimization and to improve your content. We will explain to you what is important in a content audit and how you can effectively achieve your goal! What is a content audit? A content audit is something like an inventory of the existing content. This takes…

Many people think the hardest part of writing an article is to summarize it in the end. So today we will discuss How to start writing a summary of an article, which is to be published, is a very important step in communicating research findings. Often, authors of scientific articles pay little or no attention to this element of their production. The purpose of this editorial is to discuss how to prepare and write a systematic summary. The summary is a brief summary of the article. This is not an introduction to the following, but a complete and comprehensive explanation…

What is a Website Copy? Copywriting is the activity of writing advertising articles within a broader marketing sector, aimed at attracting and gaining the attention of the target audience in order to gain sales or gain leads. Anyone who writes such articles is called a copywriter. What is copywriting? "Copywriting" is an English term that refers specifically to the writing of advertisements, a job that requires not only proper language skills and creativity but also the marketing knowledge that you need. Allows achieving the goals set by the client. What is Website copywriting? The results obtained through advertising content can…

One of the most repetitive maxims in recent years in the world of search engine optimization is: Content is king. But How to get into content writing is the main part. And that is, after an era in which links were the main focus when it came to improving positioning, Google was slowly relegating content. Thus, when performing SEO optimization of a web page, it is not enough to take into account the external factors of SEO off-page - such as link building, or important SEO On-Page factors - to develop a proper structure. , Internal linking tag structure or…

In today's article, we will discuss How To Have Effective Content Marketing. Creating high-quality and effective content may not be as easy to do when you don't have the right business content marketing strategy and when you don't know which direction you are heading. Your writers might put a lot of work into their writing; however, are you paying the needed attention to it after publication?  Content marketing is more important than you think. In fact, 70% of marketers invest in it and consider it a priority. After all, content marketing also affects your brand awareness level, so if you…

We've been telling stories for as long as humanity has existed. Our entire culture is built on it. Oral tradition enabled us to pass on our knowledge from generation to generation even before writing. Digital storytelling builds on this tradition. With this powerful marketing tool, you use storytelling to position your product in the best possible way. In the following article, you will learn what digital storytelling is all about. You will get to know the five primal stories for marketing and impressive examples. Dive into the history of storytelling - and inspire real emotions in your next marketing campaign...…

Image films are exciting marketing tools. Through the combination of image, sound, and text, they unfold an effect on your target group that is second to none. However, there is a lot to consider when creating it. Because your image video can only achieve its goal if it is planned and implemented correctly. How does that work? Let us explain to you in a few simple steps … What is an image film? An image film is a video that gives a short and concise portrait of a company, a brand, or a product. This video pursues the goals of…