New year, new luck: The turn of the year and the associated conclusion of the financial year offer a good opportunity to rethink well-known topics. We’ve prepared seven marketing tips for you that will get you off to a good start in 2023. We wish you every success!
Why a new year is always a breeding ground for new ideas
Even if the turn of the year does not mean a big change, we have charged it with a certain power over the last centuries. After all, a financial year ends for your company, a line is drawn under it and a balance sheet is drawn up. So it’s no wonder that a new year always offers good opportunities to question yourself.
Finally, the past year is closed in business. There is always the option of reflecting more closely on one’s own work. If you look at a year as a whole, it contains valuable starting points for change. Because you always discover moments in which you might act differently today. So take advantage of the turn of the year and extract valuable insights.
7 Marketing Tips for 2023
1. Rest and reflect
Is the financial year done? Then you should, first of all, take time for yourself between the years. Switch off, take a deep breath and regain your strength. Because full batteries are the best basis to work up on the past year.
And that’s what it’s all about after all. One draws the most valuable insights from one’s own actions and mistakes. So take a sober look at the past financial year and see where mistakes were made in marketing. These can be small things at the execution level, but also larger strategic considerations.
Warning: At this point, you should not fall into blind activism. Instead, see every little misstep as an opportunity to do better in the future. So every mistake is an opportunity for the future. Search for it!
2. Question existing routines
As adventurous as some people are, most enjoy living in certain routines. After all, we are creatures of habit and that also applies to online marketing. At some point, everything settles into certain processes. And that in itself is not wrong, because it allows you to work as productively as possible within your limits.
However, creativity sometimes suffers as a result. Fresh ideas are discarded and instead one reaches for the well-known. The new year offers a good chance to change that. Our marketing tip: Put your routines to the test. Take a closer look at processes and consider where breaking out of the fixed structures could help. Your creativity, and thus the quality of your online marketing measures, will thank you.
3. Conduct a content audit
Content marketing is an integral part of the day-to-day work of many companies. The maxim “Content is king!” has been said so often that it has become second nature to everyone. A large amount of content is spread across all channels over the course of the year. Whether blog, website, social media, or newsletter – users are almost inundated with content.
But under mere production pressure sometimes suffers the quality. And in the hectic everyday work, you sometimes lose sight of the essentials. That’s why our third marketing tip is: Carry out a content audit.
This measure serves to your content critically questioning. You record the sheer quantity and then evaluate the content using a qualitative quality scale. From this, you can ultimately derive which content is possibly superfluous, which performs well and where there is a need for optimization. You can also compare which goals of your strategy you have implemented and where there may still be gaps or catching up to do.
4. Evaluate the KPIs of all campaigns
Actually a self-evident marketing tip: Of course, you check your campaigns for the relevant KPIs during operation. Or? After all, it’s about making optimal use of the media budget and minimizing possible wastage. So everything is actually fine?!
Of course, a lot is happening in the current year in this regard. Nevertheless, it is worthwhile to take a look at the campaigns as a whole once the financial year has ended. What was invested in total? What was the result for your company? Where were there problems or recurring errors that can be eradicated directly for the next year?
See them So KPIs in the context of the entire year and see where you can rule out possible sources of error in marketing campaigns for the upcoming year from the outset.
5. Check your website for Pagespeed, Core Web Vitals and Mobile First
Due to the rapid development Of technology, it’s important that you regularly review your website for such factors. Because the performance of the website has a major impact on the user experience. And that in turn is important for e.g. B.SEO.
So take with you as a marketing tip into the new year 2023 that you check your website for new developments. Important topics would be e.g. B. Pagespeed, Core Web Vitals, and Mobile First! This will keep your website up to date in the new year and offer users the smoothest and most pleasant experience possible.
6. Do a data protection check
First DSVGO, now TTDSG: Hardly any other topic shapes the web as much as discourse Privacy. If you have not already reacted to the new legal situation, you should use the turn of the year at the latest to put everything in order. This has top priority because this is not a marketing tip, but a legal requirement. Don’t know where to start? Then simply ask for our data protection check!
7. Look forward to new challenges and an exciting year
Every year brings new opportunities that you can and should seize. In order for this to succeed, you should above all enjoy your work. Because we can only do something really well if we enjoy doing it. Our most important marketing tip for 2023 is, therefore: Enjoy what you do and approach new challenges with optimism and energy.
Start the new year off right with our marketing tips
You see: There are many marketing tips that can help you start the new year 2023 as successfully as possible. Of course, you have to decide for yourself which of these is particularly relevant for your company. In any case, we wish you a good start and a strong financial year. Much luck!
